contribution of information technology to modern agriculture marketing and finance system

Class - BA l st yr.
Subject - Agricultural Marketing & Finance in India
Subject type - Minor ll
By AP N Jaiswal


Agriculture is the largest livelihood provider in rural
India. In the agricultural sector, constant application
of latest ideas and better technologies is essential
to enhance the economic well being of the farmer.
The bane of Indian agriculture is not lack of
technology, R&D efforts; it is inadequacy and
inefficiencies in the dissemination of relevant
information to the farming sector.

Marketing System Contributions
  • Market Information and Price Discovery
  • Online Marketplaces and E-commerce
  • Supply Chain Management and Traceability
  • Logistics and Storage Solutions
Finance System Contributions
  • Financial Inclusion and Access to Credit
  • Direct Benefit Transfers (DBT)
  • Digital Insurance and Risk Management
  • Transparent Financial Support for Infrastructure
 

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